Product Strategy | UX DESIGN
The core offering—Shaper Origin—is a hand-held router
steered by a smart-phone sized guidance system. A user
uploads a .svg file and guides the router's cursor within
a general guide shown on the display, and the tool
keeps the cutting bit on track, making even and consistent
precision cuts or engraving.
Ecosystem definition within the service
Functional and cohesive experience flows
Audience appropriate visual language
1. Test the things the team has built
2. Work out what the team should build next
3. Understand potential users and their lives
MVP PRODUCT LAUNCH
RESPONSIVE DESIGN FRAMEWORK
The design challenge
Shaper was a small start-up that historically had staffed industrial designers and mechanical engineers but had never worked with digital product, UI, or visual designers. The physical products were fastidiously designed
and developed over 4 years, but the onboard UI and web experience lacked the same level of quality.
Shaper was also looking to quickly develop and launch
a file management and collaborative project sharing
platform from scratch.